LAUNCH PUMA FIT COLLECTION

Presentation of the new PUMA FIT range in celebration of its 75th anniversary in sports.

Embodying the spirit of our new line is none other than Yaroslava Mahuchikh – a shining star in the world of Ukrainian athletics, renowned for her high-jump prowess. A decorated athlete, Yaroslava gracefully leapt her way to a bronze medal in the 2020 Summer Olympics and soared to victory in the European Championships 2021.

Our agency’s challenge was to orchestrate a captivating photoshoot amid Yaroslava’s demanding training schedule in Brussels during her much-needed day of rest. With only a week to assemble a skilled team and scout the perfect Belgian backdrop, we rose to the occasion.

Ultimately, the project came to life in a bustling training arena nestled in the heart of Brussels – the Piste d’Athlétisme Couverte d’Ottignies-Louvain-la-Neuve – a testament to our unyielding commitment to capturing the essence of Yaroslava’s athletic prowess.

Client: PUMA Ukraine

Team Head of Marketing Ukraine: Tatyana Kovalenko Brand Marketing Manager: Olha Tyshchenko

Production: #Oddee Agency Creative and Art Director: Alina Bazar Producer: Ivan Bazar Line Producer: Igor Varianko Project Manager: Anastasiia Utkachova

Photographer: Dima Honcharov Director | Edit | Color: Bohdan Rohulskyi Director of Photography: Kirill San Stylist (Make-up / Hairstyle): Ruslana Samsoniuk

Retouch: Aleks Elvel, Lola Mamadzhanova Sound Designer: Kostiantyn Shadov