STRATEGIC DIRECTION
WE ANALYZE THE ENVIRONMENT, THAT WILL BECOME THE CRUCIBLE FOR OUR NEW BRAND, TO DEFINE THE MOST PROMISING NICHES:
- What is the perception and value of the category for your audience
- What are the category standards and demands
- What problems are expected to be solved
- Competitive analysis and overall trends in brand identity
- The portrait of your “perfect” consumer
BRAND POSITIONING (MAIN IDEA) NAMING, SLOGAN, MOTO
BASED ON OUR STRATEGIC FINDINGS, WE SUGGEST A POSSIBLE BRAND POSITIONING:
- Logo
- Visual identity (colors, forms and graphic styles)
- What is the main idea of your brand?
- What added value it has compared to category demands and to your competition
- Which problems / fears does your brand struggle with
- What must your audience feel after being exposed to your brand
BRAND IDENTITY
IN CORRESPONDENCE TO THE BRAND POSITIONING WE DEVELOP THE MAIN ATTRIBUTES OF YOUR BRAND, THAT WILL FACE THE TARGET AUDIENCE:
- Logo
- Visual identity (colors, forms and graphic styles)
- Representation of the brand attributes on different carriers (POS/Merch)
being exposed to your brand - Brandbook
We are #ODDEE agency,
a creative team from Ukraine
We specialize in creating brand books, web-sites of any complexity, video post-production, motion design, CGI, 3D-visuals and animated illustrations, retouching photos for web and outdoor advertising.