Lehko: сrafting aesthetic content

FOOD

2019, our agency crafted a distinctive campaign for Legko titled “The Great World of Frozen Foods,” where we developed both craft and aesthetically pleasing content. Steering clear of run-of-the-mill imagery, we introduced the “NuggetsLovers” series – a collection that showcased youth interacting with nuggets in a style reminiscent of fashion photo shoots. We also rolled out a hundred motion videos that captured the playful essence of the brand. This initiative marked Legko’s foray into a blend of fashion-forward visuals and lighthearted engagement, establishing the brand as a trendsetter in the frozen food industry.