PARIMATCH

BETTING

art direction / design / production

Parimatch is an international sports betting company. The task was to create a communication platform and make a complete makeover of the Parimatch brand. To effectively deliver the key message of the campaign, a set of images and multi-platform communication materials were created. Filmed a video with the participation of Parimatch brand ambassador and UFC Champion Conor McGregor.

We reinterpreted the brand, revealed the vigorousness of its character and created a new bold language of communication. It is based on energy, minimalism, dynamics and courage, neon Electric Yellow, stylish beats and international sports stars. The idea was adapted and adjusted to all countries of the brand’s presence, taking into account the legislative aspects of each.

This campaign was developed under supervision of our Creative Director Vladimir Kobets, winner of many awards.

The awareness of the advertising campaign among the players reached 88%. The brand was named correctly in over 90% of cases.