PIT BULL FIGHT

ENERGY DRINK

PIT BULL FIGHT

Pit Bull Energy is a non-alcoholic energy drink from New Products Group. To build a communication platform, we chose street fighting narrative. According to Facebook statistics, these interests are relevant to 60% of potential consumers of the product.

We created “Pit Bull fight”, a YouTube show where football hooligans and fighters of different styles fought 1v1 and 3v3.

One of the missions of the project was to promote our own fighters, therefore, 2 waves of outdoor campaigns were developed as part of the promotional campaign — in 2019 and 2020.

More than 120k users have subscribed to the “Pit Bull Fight” channel, total view count was 9M.

Pit Bull Energy became the leader in the category “bottled energy drinks, liters”.

AWARDS

• EFFIE AWARDS
• GOLD / BRANDED CONTENT & BRANDED UTILITY
• BRONZE YOUTH MARKETING
• BRONZE СТВОРЕННЯ СПІЛЬНОТИ СПОЖИВАЧІВ БРЕНДУ
• BRONZE SUSTAINED SUCCESS ПО ВСЕМ ПРОЕКТАМ PIT BULL
• YouTube silver button