branding / packaging / advertising campaign
Pit Bull Energy is a non-alcoholic energy drink from New Products Group. To build a communication platform, we chose street fighting narrative. According to Facebook statistics, these interests are relevant to 60% of potential consumers of the product.
We created “Pit Bull fight”, a YouTube show where football hooligans and fighters of different styles fought 1v1 and 3v3.
One of the missions of the project was to promote our own fighters, therefore, 2 waves of outdoor campaigns were developed as part of the promotional campaign — in 2019 and 2020.
We are #oddee agency, a creative team from Ukraine
We specialize in creating brand books, web-sites of any complexity, video post-production, motion design, CGI, 3D-visuals and animated illustrations, retouching photos for web and outdoor advertising.